A book categorizing approximately 75 trends the author sees in the modern world (American-focused).
Written so that the ideas presented can be processed in everything from bite-sized individual morsels to sectional chunks (e.g. Love, Sex, and Relationships).
-Sometimes staid writing
-Use of book to plug commercial contacts
(Microsoft's Zune, Mark, as leading some kind of social music revolution? the Zune? C'mon!)
-tendency to generalize anecdotes or a handful of data points he has seen into opinions he thinks are held by significant amounts of people
-highly timely, and will not age well
Microtrends is intriguing; for any watcher of society, Penn's book will likely tell you about social changes you already knew, will likely crystallize broader happenings you have-been-seeing-but-have-not-yet-realized or put a name to, and will likely introduce you to entirely new trends (and it is in these startling moments that the book becomes particularly worth the read).
Mark should be applauded for showing the value of numbers, and of data, in modern society. My only qualm with his idea-sourcing is how he never looks to the numbers to disprove a trend. Instead, he looks at them to justify what he already suspects. This is one of humanity's cognitive biases: the need to confirm what we think is true (rather than taking the alternate, harder, and ultimately more rewarding route of trying to disprove whether something is true, as real science does). While Penn is often right in his trends, that does not mean he will always be right, or that his methodology, as it stands, is not flawed.
Still, Penn effectively yanks the reader's attention in such a way that we can't help but notice new things about our daily world.Read more ›