Mobile Marketing: An Hour a Day

A step-by-step guide to successful mobile marketingstrategies

Go from zero to sixty with this practical book that helps youcraft and deploy mobile marketing strategies for everything frombrand building to lead generation and sales. As part of the populardo-it-yourself, Hour A Day series, this new book is full ofadvice, practical tips, and step-by-step tactics you can put to useright away. Start leveraging location-based marketing viaFoursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFIDand Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobilemarketers, Rachel Pasqua and Noah Elkin.

• Shows you step by step how to develop, implement, and measure asuccessful mobile marketing strategy
• Pares down a complex process into approachable, bite-sizedtasks you can tackle in an hour a day
• Covers vital mobile marketing weapons like messaging, mobilewebsites, apps, and mobile advertising to help you achieve yourgoals
• Gets you up to speed on location-based marketing via Foursquareand Yelp, using mobile commerce, and leveraging technologies suchas as QR codes, ambient communication (RFID and Bluetooth), andmobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resourcefor marketers and advertisers who want a compelling mobilepresence.