Online Marketing for Hotels: The Hotel's guide to generating more direct bookings

IF YOU WANT TO INCREASE YOUR HOTEL’S ONLINE BOOKINGS – THIS IS THE BOOK FOR YOU!
Not enough direct bookings!? Learn how your hotel can generate significantly more reservations.
This easy-to-use guide will take you through the steps needed to generate more direct bookings. 
It’s a MUST read for any hotel marketer, hotel owner, hotel revenue manager or hotel general manager looking to increase bookings made on their hotel website.
Here’s what you’ll learn: 
How to approach online marketing for Hotels 
How to use the following key concepts to improve your online strategy
-Seasonality 
-Target audience
-User behavior 
How to create an effective marketing plan for hotels
How to effectively execute that marketing plan
How to improve your hotel website “bookability”
Optimize your website following latest the industry’s trends
How to manage online marketing campaigns effectively
-Google Adwords for hotels
-Display marketing for hotels
-Facebook paid ads for hotels
-Email marketing for hotels
How to overcome the main challenges that hotels face 
-Reducing OTA dependency 
-Increasing occupancy rates 
-Increase mobile bookings and production
Understand all the online marketing vocabulary