OWN YOUR REPUTATION - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers

Own Your Reputation - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers Is the Book For Local Businesses and Nonprofits who want to create a powerful online reputation and brand. Marketing, advertising, and online reputation management agency owner, Greg Jordan, lays out principles and ideas that help business owners and managers understand and take control of their Google reputation and build a brand that people trust. The strategies and solutions apply to any organization and places a special focus on local business. Examples from the pet services, real estate, and senior care services industries reinforce the simple model of Build it, Show It, Manage it. Why you should download this book You’ll see how Google’s star ratings and the number of reviews, along with social media and brand journalism approaches are the foundation for building a brand that tops your competitors. If you need an online reputation that differentiates you from competitors, or a better online reputation strategy, or if your reputation just needs that extra boost, then this book is for you. What’s Included: Ideas, strategies, and tips on online brand reputation management, including: The importance of online reputation to business results How to build an online reputation that people trust Online reputation management best practices The importance of brand journalism Social media online reputation management Reputation monitoring How to respond to positive negative reviews Protecting your reputation Online Reputation Management Systems overview Success examples Senior care case study A Resources section provides additional information and tools for improved business reputation management. It’s also available in soft cover. Edited by Susan Scheuer Want to Know More?