Power Sales Writing

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Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and...
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Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs

Product Details

Editorial Reviews

From the Back Cover

Write for results with speed, power, and confidence!

Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.

Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:

  • Straightforward must-ask prewriting questions that sharpen your message
  • Quick techniques for foolproof editing and revising
  • Expert tips on translating your sales skills into selling copy
  • Proven methods for motivating readers to action
  • Winning advice on delivering bad news in a good way
  • Crucial need-to-know lists of power words and phrases

Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.


About the Author

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.

Most Helpful Customer Reviews

4 of 4 people found the following review helpfulBy Jackie Henderson on September 2, 2003
Format: Paperback
This book is a must for anyone who does any writing in his or her career, which is everyone. Sue gives practical help that can be used immediately to get the results you need. The email tips are especially helpful. They are common sense tips that most of us have forgotten, but all need to remember if we are to be taken seriously in our email communication. Sue's style is direct, practical and lively. You will want to have everyone in your office read this book.
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2 of 2 people found the following review helpfulBy Monty Rainey VINE VOICE on March 7, 2007
Format: Paperback
With all of the advances the age of technology has brought us, there have also been a few setbacks. One of those setbacks comes in the form of a lack of professionalism in writing. The email era has all but eliminated professionalism in business communications. POWER SALES WRITING by Sue Hershkowitz-Coore seeks to restore some of that lost professionalism. What we have here, however, is not just about improving the level of professionalism in email, but is applicable to all realms of business writing.

The author begins by introducing four questions that are basic components of all business writing. The professional writer should always begin their prewriting with these four basic questions. Doing so will insure the writer always achieves the desired result. There is an incredible amount of information on such a wide variety of writing tips, such as proofing, when and how to use buffers, and legal culpability in business communications.

The book seems to be aimed at a general audience (anyone who conducts business communication) as well as a specific audience, (copywriters). The content here is beneficial for both audiences and, I believe, meets reader expectations of either group. The last half of the book does slant more towards the professional copywriter, but can still be applied to general business communications.

In the last half of the book we find direction on sales letters. Here, the focus is on such things as sales letter characteristics, the power of testimony and using stimuli words (visual, auditory and kinesthetic) to appeal to various learning styles.

The final section really helps the reader to challenge him or herself from writing habits found less than admirable.Read more ›


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Link: http://www.amazon.com/Power-Sales-Writing-Sue-Hershkowitz-Coore/dp/0071410333/
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