Profiting from Foresight: A 7-step method to capitalize on the emerging trends of the future

Learn how to hit the sweet spot of future market demand with your new products and innovations. Profiting from Foresight helps entrepreneurs and corporate innovators to resolve perhaps their biggest problem: to secure profitable niches of sustainable demand for their new product ideas. The book provides a practical method to shape innovative products that improve on currently available solutions in meaningful ways to customers, and that meet unserved and unmet needs, to attract plenty of buyers. Like the process of tempering and forging metals, Benjamin Franklin said there was never a good knife made of bad steel. Personal examples in the book show the extra returns you get from forging highly-rated new concepts are exponential. Profiting from Foresight is based on first-hand experience launching dozens of successful products generating hundreds of millions in revenue. 

Entrepreneurs and innovation experts, including professors at five major universities, recommend Profiting from Foresight. It methodically guides you to gain the edge of superior knowledge and foresight in your target areas of opportunity. Most ventures and new products fail because there isn’t enough demand, or because they offer insufficient differentiation and are up against too much competition. Swinging but missing the sweet spot can be avoided. 

Profiting from Foresight arms you with useful tools to: uncover significant opportunities, generate innovative concepts, facilitate accurate estimates of target market sizes, design robust business models, prepare sound go to market plans, ensure demand before launching, and much more. There are also practical tips such as the #1 cause of wasted marketing dollars, 22 ways to create customer “stickiness,” and how to target high-value customers. The secret to getting ahead is getting started on the right foot. Progress unfolds assuredly and faster with a proven method like Profiting from Foresight guiding you.