Public Relations: A Guide to Strategic Communication

Public Relations: A Guide to Strategic Communication gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Comprehensive in scope, Public Relations: A Guide to Strategic Communicationintroduces students to the general nature of public relations and discusses careers in the field. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations. The book also covers employee relations, crisis communication, integrated marketing communication, government and nonprofit public relations, social media, and celebrity. Written specifically for college sophomores and juniors who are considering public relations as a career, Public Relations: A Guide to Strategic Communication helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication. Young Joon Lim (Ph.D.) has worked in insurance sales, as a news reporter, and as a public relations specialist for the defense industry. Dr. Lim is now an assistant professor at the University of Texas, Rio Grande Valley. He is currently working on conceptualizing and theorizing strategic communication from the perspective of global business.