Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach Mass Market Paperback by David Beirman (Author) Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent ...
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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach Mass Market Paperback

by David Beirman  (Author)

Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
 


Product Details

Mass Market Paperback: 304 pages

     
     
     

    Editorial Reviews

    Review


    "A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing

     


    "An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."--John Koldowski, Pacific Asia Travel Association

     


    --This text refers to the Paperback edition.
     

    About the Author

    David Beirman, Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association. --This text refers to thePaperback edition.

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