-
-
-
Tổng tiền thanh toán:
-
-
Marketing for Hospitality and Tourism 8th Edition
This is the eBook of the printed book and may n...
79.000₫
-
YELLOWSTONE NATIONAL PARK FOR TRAVELERS. The total guide: The comprehensive traveling guide for all your traveling needs. By THE TOTAL TRAVEL GUIDE COMPANY
The Best and Most Unique Yellowstone National P...
59.000₫
-
Sustainable Tourism and Indigenous Peoples
This book provides a comprehensive, detailed an...
69.000₫
-
Event Tourism Concepts, International Case Studies, and Research
We still need venues and they have to be market...
69.000₫
-
Thông tin
-
Tìm sách theo yêu cầu
Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach Mass Market Paperback
by David Beirman (Author)
Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing
"An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."--John Koldowski, Pacific Asia Travel Association
--This text refers to the Paperback edition.
- Link: http://www.amazon.com/Restoring-Tourism-Destinations-Crisis-Strategic/dp/1865089117
Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
Product Details
Mass Market Paperback: 304 pages
- Publisher: Allen & Unwin (April 1, 2003)
- Language: English
- ISBN-10: 1865089117
- ISBN-13: 978-1865089119
- Product Dimensions: 8.2 x 5.6 x 0.8 inches
- Shipping Weight: 15.5 ounces
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
Editorial Reviews
Review
"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing
"An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."--John Koldowski, Pacific Asia Travel Association
--This text refers to the Paperback edition.
About the Author
David Beirman, Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association. --This text refers to thePaperback edition.
XEM CHI TIẾT TẠI AMAZON.COM
- Thông tin chi tiết
- Mục lục
- Đánh giá & bình luận của người mua
- Những cuốn sách cùng chủ đề hoặc có liên quan
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
Đăng ký nhận tin qua email
Hãy đăng ký ngay hôm nay để nhận được những tin tức cập nhật mới nhất về sản phẩm và các chương trình giảm giá, khuyến mại của chúng tôi.
