Sales Promotion - How to Create, Implement and Integrate Campaigns that Really Work, 5th Edition

Sales Promotion - How to Create, Implement and Integrate Campaigns that Really Work, 5th Edition

Tình trạng: Hết hàng | Loại sản phẩm:
59.000₫
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each ...
Gọi ngay 0974.279.885 để được tư vấn miễn phí

  • Thông tin

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.

This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.
 


Product Details

Paperback: 280 pages

     
     
     

    Editorial Reviews

    Review

    ""[A]ny marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her 'buy one, get one free' privileges."" - getAbstract.com
     

    About the Author

    Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

     

    XEM CHI TIẾT TẠI AMAZON.COM

    - Thông tin chi tiết 
    - Mục lục
    - Đánh giá & bình luận của người mua
    - Những cuốn sách cùng chủ đề hoặc có liên quan
    - Link: http://www.amazon.com/Sales-Promotion-Roddy-Mullin/dp/074945704X
    Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé

    Advertising

    Mastering Google Adwords 2019: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

    Mastering Google Adwords 2019: Step-by-Step Ins...

    69.000₫

    Global Marketing and Advertising: Understanding Cultural Paradoxes

    Global Marketing and Advertising: Understanding...

    69.000₫

    Facebook Advertising 2019: Step-By-Step Guide to Help You Find Your Target Customer, Sell More, Earn More

    Facebook Advertising 2019: Step-By-Step Guide t...

    69.000₫

    Facebook Advertising 2019: The Ultimate Guide to Facebook Marketing; Get Leads, Make Sales, and Maximize Your ROI

    Facebook Advertising 2019: The Ultimate Guide t...

    69.000₫

    Thêm vào giỏ hàng thành công
    popup

    Số lượng:

    Tổng tiền:

    zalo