Sustainable Business Development - Inventing the Future Through Strategy, Innovation, and Leadership

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59.000₫
Book Description Publication Date: January 5, 2007 In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the worl...
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Book Description

Publication Date: January 5, 2007
In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
 

Editorial Reviews

Review

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development." 
-Abstracts of Public Administration, Development, and Environment
 

Book Description

In a turbulent business environment, leaders must think more broadly about what a corporation is and how it can create a richer future. This 2006 book provides a comprehensive sense of what sustainable business development is and how companies can use it to make a significant difference.
 
 

Product Details

File Size: 4459 KB

  • Print Length: 762 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Cambridge University Press; 1 edition (January 5, 2007)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN-10: 0521862787
  • ASIN: B000T08VOS
  • Text-to-Speech: Enabled 
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #1,007,951 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
     

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