The 11 Steps to a Luxury Brand: The First Practical Luxury Branding Guide in the World

As an entrepreneur and a luxury visionary myself since 2006, I have field-tested everything is written in this book. 

I view myself as a person who is always “out there”, willing to experiment and test something really well before I can pass it along to others.

It is this knowledge - breakthrough to this day since it is entrepreneurial and not just academic – that I am sharing with you through this book. 

I have identified the 4 Key Secrets that are essential to every Luxury Brand and have found the 11 exact Steps to create one with your own hands and brain. 

This book is about extraordinary vision, passion for excellence, artistic design. It is about controlling emotions: the contradictory emotions that turn into desires. 

It will show you how you can apply Extreme Value Added to your idea and create a unique Luxury Brand that can last for decades.

But before anything, this is a book about a Call to Action: the action of creating extraordinary achievements that many people would love and feel passionate with. 

Giorgos Kolliopoulos