The ABCs of Retail Management: The Handbook for Retail Store Executives, Managers, and Small Business Owners

What makes a retail business successful? While there are many ways to answer that question, Negusse Negash breaks down his answer into seven comprehensive and easy-to-read fields, addressing areas such as merchandise, loss prevention, marketing strategies, and more. A veteran of the industry, Negash combines insightful research and analysis with unique experiences to share with owners, management, and employees of corporate and private stores alike. Each section is devoted to keeping profits up, customers happy, and employees motivated.
A must-have for any retail manager, The ABCs of Retail Management condenses vital industry information into one handy booklet that can be read and referenced over and over again.