The Business of Social Media: Clients & Customers Not Just Likes & Followers

Do you want real, paying clients, not just "Likes" and "Follows" from your social media marketing strategy? This book shows you how! There is an illusion that Social Media marketing is all about the number of likes you receive, but it is so much more than that. A Like can quickly seem insignificant when you need actual living, breathing (and paying) clients and customers. This is a guide for every small business owner who has been trying to demystify the world of social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn or harnessing all of them. A how-to manual that will show you what needs to be done to attract your customer base, interact with genuine interest and in the process - create real paying customers and clients for life. The author has run her own social media marketing agency for many years, with clients ranging from small local businesses through to national and international companies. In this time she has gained the experience of how to retain clients by proving a return on investment. In other words: consistently attracting genuine paying clients and customers to a wide range of businesses, large and small, whether they are providing tangible products or services. This book is full of relatable real-world examples for different business types from the author's own experience. It's easy to read for anyone in business, marketers or business owners, new and established. This book will help you focus on the platforms right for your type of business and build a strategy that will build an engaged following with plenty of potential paying clients and how to convert them into real-world sales. If you want to create a lazer focused digital marketing strategy that translates into increased profits or if you want to find out why your current social media marketing isn't working and how to turn it around - this is the book for you. Some Reviews: "I thought I knew a little about Social Media, but this book taught me I know even less than I thought I did. It also taught me how much potential there is in effectively utilizing Social Media. This is an easy read; quick and understandable. Angela breaks everything down into simple, plain language that even an amateur can understand. I highly recommend this book to every business owner and anyone else thinking about starting a business. It's a tiny investment for the important business knowledge it will provide." - Rick Rogers "Great breakdown for a small business to consider what platforms are best for your individual needs, and how to use those specific social media accounts to build an engaged audience, not just random followers." - Kindle Reader "Just read the book...makes too many great points and suggestions to summarize here...you need to check this book out!" - Bill M Round