Lecturers' comments on the fourth edition: "Good, clear comprehensive coverage. An excellent introduction." "Well written - to the point - excellent as a guide." "An excellent introduction to the key components and issues relating to the tourism industry - comprehensive." --This text refers to an out of print or unavailable edition of this title.
The Business of Tourism, eighth edition
"There are not many books that cover the basics of tourism as thoroughly as the Holloway textbook. It is written in an easy to understand language and is illustrated with plenty of brief examples." - Dr. Constantia Anastasiadou, School of Marketing and Tourism, Napier University Business School.
The B usiness of Tourism is an invaluable foundation book for Tourism or Tourism Management students, offering historical context, background theory and research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in Tourism.
This eighth edition has been substantially revised and updated on five fronts …
- New content on topics such as the volatility of oil prices, environmental concerns and coverage of the future of the industry within each chapter
- New chapters on Business Tourism and Visitor Management
- New case studies at the end of the book and more overseas examples throughout
- New design of the text in full colour
- New online test bank of questions for lecturers to accompany the current teaching notes and PowerPoint slides at www.pearsoned.co.uk/holloway
“Overall, the text provides a thorough coverage of the relevant areas required by students to gain solid theoretical, conceptual and applied knowledge bases in the area of the business of tourism.” - Ruth Taylor, School of Management, Curtin University of Technology.
Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England.
Claire Humphreys and Rob Davidson lecture at the University of Westminster and both have had extensive experience working in tourism, both in the public and private sectors. They have assisted significantly in the preparation of this substantially revised edition and are committed to the long-term future of this text.