The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture change and shows it at work in a real-world setting. Heskett's "culture cycle" identifies policies, practices, measures, and behaviors that are crucial to moving cultures forward and demonstrates how to calculate the economic value of culture through the "Four Rs" of referrals, retention, returns to labor, and relationships with customers.

Heskett's insights will be invaluable to leaders, human resources professionals, consultants, those with responsibilities for productivity improvement, training, and operations--and for anyone seeking to understand important drivers of organizational performance.