The Customer-Driven Playbook: Converting Customer Feedback into Successful Products

Many product developers wish they could work more like a startup, with small, nimble teams capable of making quick decisions. But for many businesses, pivoting swiftly to capture new opportunities is easier said than done. That's where this practical guide comes in. The Customer-Driven Playbook details a complete end-to-end process to help anyone, from a small team to a large organization, learn from their customers, conceptualize new ideas, and build products their customers will love. By consolidating theory from various Lean books into an easy-to-understand framework and step-by-step playbook, this book provides a way to operationalize and scale lean principles across teams, divisions, disciplines, and organizations. You can leverage the examples and guides in this book at any stage in your product's lifecycle to experience immediate results. With a common framework and cadence your team will have the tools they need to delight your customers. The Customer-Driven Playbook will help team leads, researchers, designers, engineers, and product managers discover new business opportunities and uncover innovations for established products as well. Learn about your customers and identify opportunities to conceptualize new ideas and refine the quality of your offering Use specific activities to help unblock teams and move them to the "next step" Apply the book's lessons to brand new or existing well-established products