The Ecosystem Advantage: How to Build the Digital Ecosystem That Will Help You Win in the Digital Era

IT as we know it may be dead, but it’s future success in creating competitive advantage will come down to one thing: creating a digital ecosystem. The changes that Charles Araujo described in his best selling book, The Quantum Age of IT: Why Everything You Know About IT is About to Change, are well underway. As an IT leader, you see the changes occurring at an alarmingly increasing rate. You need to guide your organization through this period of disruption and confidently into the future. You need to find opportunity amid the chaos. But how? In The Ecosystem Advantage, Araujo explains why the answer is to build a “digital ecosystem” that will power IT into this future. Based on interviews and insights from senior IT executives across a wide range of industries, Araujo explains that while “cloud” is a significant part of both the disruption and the solution, the true answer to creating competitive advantage is not found in “cloud”, “hybrid” or any other trendy buzzwords flying around the IT industry. Creating meaningful business advantage occurs only when IT leaders build and nurture complex digital ecosystems that deliver the speed, agility and integration that the modern Digital Enterprise requires. This means more than just changing your approach to technology - it demands organizational and cultural changes as well. In this concise “micro book”, Araujo explains the real role that cloud will play in your future, the essence of the modern digital ecosystem and how to put your organization on the path toward creating an Ecosystem Advantage.