The Future is Shared is a research-based book that challenges the traditional economics of scarcity through its theory of connected abundance. The book evidences how shared ownership through crowd-capitalism can drive entrepreneurship and socio-economic development. It also redefines consumer connectedness, and highlights how the infinitesimal power of connected capacity can shift the market advantage.
The practical successes of the likes of Uber, AirBnB, and the multitude of other similar shared economy businesses whose values are growing faster than the traditional mainstream businesses are profiled in this context. The book also considers how incumbent companies are responding to the obvious risk that the shared economy presents to their future survival.
The book contributes to knowledge and theory about how the sharing economy will redefine business practices, while also introducing new concepts such as "connected abundance", "miniaturisation of need", “mutualisation of assets”, "disownership generation", "infinitesimal power of the crowd", "mass abundance theorem", "integrated 3M/3S/3P model of a shared future”, and many others.
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