The Handmade Marketplace - How to Sell Your Crafts Locally, Globally, and On-Line

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Book DescriptionPublication Date: February 27, 2010Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your si...
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Book Description

Publication Date: February 27, 2010

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.


Editorial Reviews


"For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job." (BookPage)

The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Their testimonials along with Kari Chapin's easy to follow outline and the fabulous design work of Emily Martin (aka the black apple) makes this book a must have for any makers library. (Faythe Levin, Director and author of Handmade Nation )

D.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide! (Betz White, designer and author of Sewing Green )

It's remarkable to read so much of the information I spent years divining from trial and error between two covers! The Handmade Marketplace isn't just a guide for navigating a very unique and burgeoning market, it's a fascinating record of how so many people in the DIY movement have collectively contributed ideas about running independent businesses with cornerstones of honesty, ethics and above all: personal creativity. (Jenny Hart, founder of Sublime Stitching and author Embroidered Effects )

Kari has thoughtfully created the very best guide book for navigating the craft marketplace. Her personal voice, guided by personal experience is evident throughout the book. You'll feel encouraged, inspired and informed..... totally confident to jump start your own craft business! (Amy Butler, Amy Butler Design )

The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter. It is perfect for any crafter thinking of taking that next step and selling their wares. The Handmade Marketplace is also a real page turner and enlightening read for someone who has been in the crafty biz for years. (Jennifer Perkins, designer )

About the Author

Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She's known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.


Product Details

File Size: 919 KB

​​#15 in Books > Business, Finance & Law > E-Commerce > Web Marketing
Most Helpful Customer Reviews
109 of 110 people found the following review helpful
Making a living as an artist is hot topic these days. Tricky at best, it is an elusive career choice but very desirable none the less. Kari Chapin's down to earth, savvy advice strips away much of the mystery, whether you are knitting hats for babies or painting images to reproduce and sell on Etsy. She has brilliant insight into a variety of ways of approaching marketing, especially helpful insights into online avenues. Some longish passages (thank you!!) by Grace Bonney (Design Sponge*) and Holly Becker (Decor8), 2 of the most popular art and design blogs online, clarify how to pitch a product. Building any sort of business is difficult. Making things and selling them may be the hardest, particularly if you are in love with what you do. Kari makes it a step by step process that might just help you succeed.
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89 of 92 people found the following review helpful
5.0 out of 5 stars The craft/indie bible for the next 10 years March 5, 2010
Format:Paperback|Verified Purchase
Beyond being a super cute and attractive book, Kari's Handmade Marketplace will no doubt be the craft/indie business bible for at least the next 10 years. Questions about business cards? Social marketing? Selling wholesale or consignment? Using Etsy, Artfire or other online venues? It's all there, plus cute illustrations, stories told in the first person by today's most promising artists and crafters, and bits of information crammed into every nook and cranny. I get bored easily and rarely read a reference book cover to cover, but this one I did and have gone back and read parts twice. Highly recommended for those starting out in the business and to those with experience (I've been selling for over 5 years and found loads of good tips in Kari's book). This book should be on every crafters bookshelf.
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85 of 88 people found the following review helpful
5.0 out of 5 stars This book is awesome! March 3, 2010
I purchased this book initially because Emily Martin [The Black Apple] did some of the illustrations and I simply adore her and her work. But then when the book arrived, I could not put it down. I've been selling my jewelry on the internet for 6 years now and this little 210 page book would have been worth it's weight in gold to me back then. What has taken me years to figure out on my own, is within the charming little pages of this book. A MUST have for anybody making and selling art and crafts these days. I would highly recommend this book. You will not regret purchasing it, I can promise you that. The references and links themselves are worth the cost of the book. You'll love it ~ I promise! Kathy Hardy ~ Dornick Designs ~ [...]


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