The Magic Wand: Creating Exceptional Customer Experience: A Leadership Fable

Brad Anderson used to have the Midas touch. Those days are long gone when he discovers that he has one week to save his job and pull the company’s largest client out of a tailspin. With the help of a mysterious new mentor, Brad is taken on a whirlwind journey and absorbs the five Secrets to Exceptional Customer Experience. And he learns how to use the Magic Wand Question. With the Secrets in hand, he must find a way to fix a client relationship imploding in on itself. A lot has been written on customer experience. Sometimes the best way to help your team “get it” is with a story – and here is one that can benefit everyone, whether the sales floor to the boardroom. It can enable you to apply each principle and deepen your skills in providing your customers with an exceptional customer experience.