The MINI MBA Bootcamp: What Every Business Manager or Startup Must Know To Succeed

Why The MBA BOOTCAMP? "Students of business are overwhelmed with too much information and traditional business education offers the same template to all. The Mini MBA focuses-in on what You must understand!" Transform your managerial competencies as you make the move to strategic, influential leadership.

Dr. Gerard L. Danford: MBA - London Business School (UK), PhD - Helsinki School of Economics (Finland), B.Sc. Engineering - CCSU (USA). Dr. Gerard Danford has 20 years of experience in successfully consulting multinational companies on their strategies in the USA & Europe and has 20 years experience teaching MBA and Executive MBA students.

2018 Updated and Revised Edition.

FREE BONUS: Access to Academy Bridge 'Change Management 2.0' & 'Starting a Startup' online courses. Register by providing Amazon receipt number at https://goo.gl/fgTpMe

After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.
 

What You Will Learn

Success Theme

• The formula for success in business and how to make that success happen?

• How to navigate the rapidly changing business environment (8 Accelerators)?

• How to avoid the greatest enemy of success (4 Forms of Complexity)?

Management Theme

• The 3 secrets to becoming more innovative.

• The 5 tasks of effective managers.

• The 3 tools for making better business decisions.

Money Theme

• Why behavioral economics 'eats rational economics for breakfast'.

• Why you must Understand Value in order to succeed in business (4 Drivers of Value)?

• Why Planning, Budgeting, and Forecasting (PBF) is not used effectively?

Market Theme

• Why success in marketing is driven mostly through 'budget allocation'?

• How to improve your digital marketing ROI?

• Why mobile is now the #1 marketing challenge, and how to succeed in a mobile-first marketplace?

Process Theme

• What is the Business Case for a Companies Sustainability Strategy?

• How to manage dynamic and stable operations (Agile-Lean Process Skills)?

• Why, where, and how to succeed in international business?

Future Theme

• What are the 4 Proven Strategic Styles?

• How to use the 6 Career Weapons?

• How to Avoid Startup Failure (the 10/90 Rule)?

PLUS: Case studies on Amazon, Google, Lego and much more...

Why I Created The Mini MBA BOOTCAMP?

Having spent 20 years in business consulting & 20 years teaching in Business School Programs in Europe and North America, I can say with confidence that there are just a few essential concepts which every present and future manager must understand.

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Suitable for

Leadership, business, change management, lean startup, how to start a startup, it management, sales force, business management, mergers acquisitions, it professional services, strategy, machine age, cio, emotional intelligence, knowledge management, communicating change, sustainability, management, accounting 101, change is hard, agile change management, b2b, b2c, corporate finance for dummies, business school, business startup, persona, pricing, unix, warehouse, business model canvas, startup, entrepreneurship, managing change, grit, outliers