If we want to drive sales growth and improve customer centricity there has never been a time when sales and marketing teams have needed to work together as closely, and as effectively, as today.
At the same time, the risks associated with Sales/Marketing mis-communication have never been greater, but neither have the potential business rewards for effective collaboration, both in dollar and in human terms.
But what is the most effective way to achieve the desired business results?
This book describes the current Sales and Marketing landscape and proposes an expert method to move sales and marketing teams beyond mere alignment into true collaboration.
1)Shows that solvable collaborative issues are impeding your business growth
2)Proves that organizations thus impeded are falling significantly behind in the race to keep up with the ever-accelerating Buyer’s Journey
3)Provides the reader with the adaptive collaborative tool kit that they need to prevent their organizations from falling behind their more agile competitors in the race to keep up with rapidly accelerating twenty-first-century customer expectations
Who Should Read This Book?
This book is for executives in medium to large organizations, particularly those with a centralized marketing team and a distributed sales force:
•CEOs who wish to increase financial results and reduce waste
•Sales and Marketing Executives who would like to improve sales productivity and marketing effectiveness
•Sales Managers who want more effective marketing support and wish to retain their top performers
•Marketing Executives who want to demonstrate better ROI and enjoy a better two-way relationship with the sales force
•HR Directors who prefer a more collaborative work environment, one that attracts and retains the best talent
•CFOs who want to see better margins, more profit and lower costs
•CIOs who are evaluating CRM and sales and/or marketing automation systems
•Anyone who is interested in the latest business productivity methodologies
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