From the Inside Flap
Doing business is a lot like playing poker; you make calculated risks and tough decisions based on the best information you have. In poker or business, it always helps to know what the other guy is thinking. Is he for real or full of it? Is he telling you the truth, or just telling you what you want to hear? Whether you're negotiating a deal with a client or collaborating on a project with a colleague, knowing what the other guy is thinking will always give you an edge.
In The Secret Language of Business, Kevin Hogan reveals the basics of body language and how it exposes and influences attitudes, actions, and outcomes. Everyone conveys information through body language, whether they know it or not. Interpreting body language isn't magic, but a science you can master. This practical guide is based on hard science, reputable sources, and real-world situations. Master the concepts you find inside, and you'll gain a big advantage in every aspect of your life—professional and personal.
Based on Hogan's twenty years of experience in communication, influence, and persuasion, The Secret Language of Business explains the key elements of body language and how they influence communication. It explores the meaning of what people wear and the symbols they surround themselves with and also details the importance of various contexts and environments in which communications take place. In addition to reading and analyzing the body language of others, Hogan will show you how to master and manipulate your own body language, regulating the information you reveal to others.
In order to be a truly successful professional, you need more than just communication skills; you also need the ability to interpret the nonverbal signals that we all display. The Secret Language of Business, for the first time, applies the little-known secrets of body language and nonverbal communication to the realm of business. If you're a manager, salesperson, negotiator, business owner, or any sort of professional who deals with other people on a regular basis, the skills and knowledge inside are invaluable tools for achieving success in business and in life.
From the Back Cover
Praise for The Secret Language of Business
"Hogan's book contains the secret every business leader needs to know. Great leaders don't just talk; they communicate. Through words, body language, and energy. I consider The Secret Language of Business a must-read for anyone looking to enhance their leadership and communication skills."
—Jon Gordon, international bestselling author of The Energy Bus
"We all sense that there is some extra-verbal communication going on under our noses, but also sense that we haven't quite cracked the code. This book does. If you want to understand the real communication of business (the one that's going on under the saccharine glaze of chit-chat) and then exploit it for your advantage, study this book from cover to cover."
—Mark Joyner, bestselling author of Simpleology
"Hogan has done it again. His earlier work, The Psychology of Persuasion, was so well researched with clarity and specific examples, I used it as a training manual for our sales and customer service staff. The information immediately improved in-house morale and company success. Now Hogan has tackled the world of body language and nonverbal communication, yours and that of every person you meet anywhere in the world. The usual enigma disappears and bonding grows as a direct result of the strategies taught in The Secret Language of Business. There's an 'a-ha!' moment in every chapter. And the author helps the reader learn and apply each strategy with worksheets throughout. Simply terrific!"
—Elsom Eldridge Jr., author of How to Position Yourself As the Obvious Expert
"The Secret Language of Business will not remain a secret for long! It is destined to become a classic for business readers and beyond. This comprehensive book flows with timely, accurate, and practical information. In Hogan style, it also entertains as it educates, making it a joy to read, whether you are seeking a solid introduction to nonverbal behavior or are an expert in the field."
—Mollie Marti, PhD, President of Performance Sciences, Inc.