Kickstarter and other crowdfunding sites are a great way for inventors, entrepreneurs and creatives to reach out to their audience for financial support for their projects before they make anything. This book simplifies the process and makes it easy to create a campaign that will present your project in the best way. Combining business, marketing, and communication research, Sean Akers offers a straightforward guide to creating a crowdfunded project. Written for the artist or the entrepreneur, The Secrets of Crowdfunding presents a direct route for projects to move from concept to reality. The book will demonstrate for readers how to budget for success, set financial goals, develop rewards, create the campaign page, present the campaign video, organize content, engage supporters, promote the project and get the most out of the campaign. This book cannot tell you if people will like your idea. But if they do like it, this book with help to ensure that project creators have planned and budgeted correctly and are able to deliver their project without compromise.
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