When Talent Isn't Enough: Business Basics for the Creatively Inclined

"If you're creative and want to build a business around your talents, then you have to read Kristen's new book. It provides a clear path for taking your talent and turning it into a full-time career."
--Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success

"Kristen Fischer's book is crammed with practical, road-tested tips, strategies, and real-world examples for creating a successful solo business. If you want to start earning more doing the work you love for clients who truly value your worth, read and apply the information in this wonderful guide."
--Ed Gandia, coauthor of The Wealthy Freelancer, founder of the International Freelancers Academy

"Kristen has written an essential and timeless knowledge resource for the freelancing community."
--Von Glitschka, illustrative designer, author of Vector Basic Training

Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to:

 

• Run a profitable, fulfilling business

• Market themselves alongside seasoned pros, in-house talent and established agencies

• Understand the legalities of doing business

• Spearhead hassle-free accounting and bookkeeping practices

• Overcome challenging situations with clients

• Embrace self-promotion as a solo professional

• Cultivate lasting client partnerships