You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success, Second Edition

“When jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand!, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.”— Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.

“Corporations strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that.”— Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name

“You Are a Brand! shows you how to get the power and make the money on your own. Plus, it’s a great read from a talented writer who has something brand new to say.”— Maura Moynihan, author, Yoga Hotel

“A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.”— George Pine, President and COO, Interep

“Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers’ playbook to benefit your most important brand, You.”— Pam Larrick, Chairman and CEO, FCBi Worldwide

“Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.”— David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs

“Success on the job is not due to experience and hard work alone in today’s challenging global marketplace. As Catherine Kaputa demonstrates, mastery of ‘soft’ skills is what sets apart the executive who is merely doing well from the one who is highly successful.”— Mike James, President, Financial Document Services Business of Merrill Corporation

“You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.”— Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets

“You Are a Brand! contains valuable information and exercises. Kaputa’s approach completely turned my career around.”— Kat Connelly, President, Kat Connelly Productions

“Whether you want to change the world or simply change how you are perceived, you’ll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa’s insights about how to tap into branding power work.”— Laura Berkowitz Gilbert, Principal, Boomerang Studio

“Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.”— Susan Sommers, fashion and business comportment coach

Catherine Kaputa first learned brand strategy from marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising. For over ten years Catherine was Director of Advertising and Community Affairs at Citi Smith Barney and Shearson Lehman Brothers in charge of global branding and advertising for corporate wealth management and investment banking. Catherine has also taught graduate level courses on branding at New York University's Stern School of Business.

 

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