Your Brain At Work

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59.000₫
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while...
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Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the reader, not only to survive in today's overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.

YOUR BRAIN AT WORK explores issues such as:

- why our brains feel so taxed, and how to maximize our mental resources

- why it's so hard to focus, and how to better manage distractions

- how to maximize your chance of finding insights that can solve seemingly insurmountable problems

- how to keep your cool in any situation, so that you can make the best decisions possible

- how to collaborate more effectively with others

- why providing feedback is so difficult, and how to make it easier

- how to be more effective at changing other people's behavior

 

Product Details

Hardcover: 304 pages

     
     
     

    Editorial Reviews

    Review

    “Simply put, this intriguing book offers fascinating research about the brain’s functions, limitations and capacities, and it teaches us how we can “direct” our own brain chemistry in order to achieve fulfillment and success. Well worth reading and ingesting these skills.” (Stephen R. Covey, author of The 7 Habits of Highly Effective People)

    “This is the best, the most helpful, and the brainiest book I’ve read on how the brain affects how, why and what we do and act.” (Warren Bennis, Distinguished Professor of Business and University Professor, University of Southern California and author of On Becoming a Leader)

    “This book will improve how you work—by showing you how your brain works!” (Marshall Goldsmith, author of What Got You Here Won't Get You There)

    “Rock makes the science of your mind accessible and relevant.” (Daniel Akst, Fortune Small Business)

    “Rock deserves an ovation for his writing and direction.” (Fort Worth Star-Telegram)

    “Rock makes the science of your mind accessible and relevant.” (Fortune Small Business)

    “…highly informative look at the way our minds work at work.” (St. Paul Pioneer Press)
     

    About the Author

    David Rock is a consultant and leadership coach who advises corporations around the world. The author of Coaching with the Brain in MindQuiet Leadership, and Personal Best, he is the CEO of Results Coaching Systems, a leading global consulting and coaching organization. He is on the advisory board of the international business school CIMBA and the cofounder of the NeuroLeadership Institute and Summit. He lives in Sydney, Australia, and New York City.

     

    Most Helpful Customer Reviews

    189 of 195 people found the following review helpfulBy Marsha Lucas on November 15, 2009
    Format: Hardcover Verified Purchase
    David Rock and I share a similar view: People become more open to changing the behaviors which hold them back when they can understand the brain science behind it all. If you teach a man to do a task, he'll complete the task; if you teach him how his brain is wired, and how to optimize and build it, he'll be one of the most successful (and well-adjusted) people you've ever met.

    In "Your Brain at Work" David speaks clearly and meaningfully -- with humor and relevance to everyday life -- about why it is our brains work better under some circumstances than others. He's frank about the limitations of our cognitive abilities -- even the brightest among us -- explaining the "why" and "how" of the limits, and, most importantly, "how to make it better" without frazzling yourself with multitasking, split attention, and other inefficient ways of trying to do your work.

    He manages to do this with warmth and humor, all the while bringing the reader inside the findings of some of the top researchers in neuroscience.

    I'm a neuropsychologist by training, and now do psychotherapy with high-functioning, successful people who complain about feeling depleted, overwhelmed, out of balance, and burned out. I'm grateful to have this book to supplement our work on the brain-based issues that create the perpetual sense of swimming upstream.
    2 Comments  Was this review helpful to you?  YesNo
    97 of 99 people found the following review helpfulBy Ivan on December 5, 2009
    Format: Hardcover Verified Purchase
    Your Brain at Work does an excellent job synthesizing a large body of scientific research on cognitive neuroscience and interpreting the results in a way that helps readers understand how the brain works and how to make it function more efficiently.

    The book is laid out in a format of a theatrical play, where it introduces two ordinary people and follows their respective days. Both of the characters are facing a variety of challenges, very similar to the ones that millions of professionals deal with on a daily basis. After presenting a particular scenario and having one of the characters go through it, the author then performs a thorough analysis of what each of the characters did wrong and how they could have approached a particular challenge or activity in a much more efficient way. The best part is, obviously, that the analysis and the corrections in the behavior are all based on the most recent research in cognitive neuroscience.

    The narrative is broken into different "acts" according to the progression of the work day of the characters and the type of mental processes that are being discussed. I think this is a particularly good structure because it a)personifies the cognitive challenges by bringing up prototypical characters that most of us can relate to b)organizes the context in a way that is logically progressive and easy to follow and c)makes the book easy for later reference.

    As far as the content, to use the book's own language, a big dopamine rush is how I would describe it. It is really full of a good and useful insight, at the same time boasting a high level of writing that uses plenty of metaphors and is very easy to read (took me 5 days of reading before bed to finish). Some of the concepts that are tackled include mental energy management, dealing with pressure, mental blocks, creativity, need for certainty and autonomy, handling of relationships and managing expectations. The full list is a lot longer, and I think that once you start reading, you will notice that the implications of the issues addressed go far beyond just the workplace.

    To conclude, I want to say that Your Brain at Work has really exceeded my expectations. It is based not on psycho babble and feel-good nonsense, as most books that are geared towards self improvement, but on solid scientific research. It doesn't instruct on what to do and how to feel, but explains the biological mechanism of action behind default human behavior and how it may lead us astray. In the ideal world, I think that all books that claim to assist with self improvement should be based on scientific research, but that's perhaps wishful thinking and a discussion for another day. Anyway, I highly recommend that you read this book, as I really feel that you will not be disappointed.
     

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