Youtility - Why Smart Marketing Is about Help Not Hype

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The New York Times best seller, and #1 Amazon best seller "If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. I swear, this is 2014's big thing."  ~ Chris Brogan, O...
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The New York Times best seller, and #1 Amazon best seller
"If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. I swear, this is 2014's big thing." 

~ Chris Brogan, Owner Magazine
The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Product Details

Hardcover: 240 pages


    Editorial Reviews


    "Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
    --SUCCESS Magazine

    "Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."
    -- 800-CEO-READ

    "Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
    -- JOE PULIZZI founder, Content Marketing Institute

    "Youtility, the New York Times best seller by Jay Baer is one of the best business books I've ever seen on the dynamics between service and marketing. The information will change the way you think about marketing forever."
    -- Multi-Channel Magic

    "Two of my favorite business books of all time are Dale Carnegie's How to Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility."
    -- Geoff Livingston, author of Marketing In the Round
    “In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”
    —DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
    “What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”
    —ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
    “Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
    —JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

    About the Author

    Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the FORTUNE 500. 
    In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast. 


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