Build a Brand in 30 Days

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59.000₫
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to...
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru 

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

 

Product Details

Paperback: 358 pages

     
     
     

    Editorial Reviews

    Review

    '...lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).
     

    From the Back Cover

    You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

    How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

    You will learn how to:

    • Establish your brand values and positioning
    • Get the all-important name right
    • Bring your brand to life
    • Turn your customers into your advocates
    • Manage your PR and use your marketing budget wisely
    • Inspire your staff to live the brand too
    • Deal with problems when something goes wrong

    Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

     

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