Buying Customers by Brad Sugars

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"Buying Customers" is an innovative breakthrough in customer acquisition, lead generation and customer service with proven strategies that consistently drive repeat business. Follow ActionCOACH Founder and Chairman Brad Sugars as he outlines ...
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"Buying Customers" is an innovative breakthrough in customer acquisition, lead generation and customer service with proven strategies that consistently drive repeat business. Follow ActionCOACH Founder and Chairman Brad Sugars as he outlines tested methods for "Buying Customers" in ways you can immediately understand, use and apply. In "Buying Customers" you'll discover: - The importance of your numbers and 'testing and measuring' - How to segment your customers so they truly become your bet and biggest asset - Effective strategies to grow your customer base, generate more leads and create a simple system for referrals that skyrockets any marketing investment -How to generate as many customers as your business will ever need, as easily and profitably as possible - Why lifetime value equals repeat business ... and repeat business equals profits - The importance of focusing 80% of your efforts and resources on your top 20% of your customers If you're just starting a business, or are a seasoned entrepreneur business owner or marketing professional, "Buying Customers" will give you new insight and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!

 

Product Details

Paperback: 230 pages

     
     
     

    Editorial Reviews

    Review

    Turn Happy Customers into Raving Fans
    It's not enough to spend money to get your "brand" out. It is important to bring customers to the door, but how do you keep them coming back?
    "Buying Customers" shows you how to change the way you view your business. Bringing in new customers and looking at the profits per sale sounds good. 
    Buying Customers is about "profit per customer". Bradley will show you how to turn Happy Customers into Raving Fans. This is a must read. 
    - Vicki Long

    Needing better quality leads and generating more repeat business is essential to my success. This book helps in both areas. 
    Don't think that you can only use this book if you are an entrepreneur, business owner or marketing professional, "Buying Customers" can be used in many areas such as hiring employees. It is all about how you want to define customers. If you switch the word customer with any other you will find insights and inspiration that will turn any operation into a `results-driven' process.
    - Michael L. Gooch, Author of Wingtips with Spurs.

    "In Buying Customers, Brad Sugars reveals the true science of creating ROI in any business model.  Are your marketing dollars, coming back in multiples through your sales dollars? Are your customers your best and biggest asset in creating sales dollars? Is your customer base expanding while your acquisition cost per customer is shrinking?  If not, Buying Customers will fine tune your efforts into guaranteed results."
    Sharon Lechter
    Author of Save Wisely, Spend Happily
    Co-Author of Outwitting the Devil, Three Feet From Gold and Rich Dad Poor Dad and 14 other Rich Dad books
     

    From the Author

    "For many businesses, their biggest expense is marketing, but they aren't sure what they are getting out of it," Sugars said. "They say, 'I'm on the radio, I have an ad in the paper,' but how are those ads growing their business? They aren't, they are just an extra expense. But if those same business owners understand why customers buy from them and how to get the right customers in the door, over and over again, it can make a huge difference for their company, and their life."

    From building a target market, to incentivizing referrals to profit margins and everything in between, "Buying Customers" goes through the step by step process of building and growing a profitable, commercial enterprise that works...without the business owner.

    "The ultimate goal for any business owner shouldn't be to just have a well-paying job, it should be to build a business that runs smoothly if they left for a month or even for a year. If you take the lessons in Buying Customers and apply them to your business, you will have the kind of business that serves your customers with value and you with profits and time to enjoy the fruits of what you've built," 

    -Brad Sugars
     

    Most Helpful Customer Reviews

    9 of 10 people found the following review helpfulBy Michael Gooch on November 1, 2012
    Format: Paperback
    This book is 221 pages with short concise chapters making for an enjoyable and impact filled read. As a management consultant, I have always enjoyed the actual seminars, retreats and workshops I provide for business leaders but I have always struggled with the advertising and marketing arena. I see them as a huge expense. I recognize I have to perform this aspect of the business, but I do not enjoy it and view it as a nebulous expense and a drain on my energy. I also sometimes doubt if all of my efforts pay off or would I be just as well off to use a rabbit foot.

    That is why I enjoyed Bradley Sugars' new book. Needing better quality leads and generating more repeat business is essential to my success. This book helps in both areas while additionally providing assistance in a plethora of areas. These areas are in the following eleven (11) chapters:

    1. The Five Ways to Profit
    2. Allowable Acquisition Costs
    3. Conversion Rates
    4. What is Lifetime Value?
    5. The Principles of Lifetime Value?
    6. Ways to Boost Lifetime Value
    7. Getting Their Attention
    8. Building Your Team
    9. Strategies for Lead Generation
    10. Buying Customers Conclusion

    These 11 chapters can be an invaluable guide for getting more (and BETTER) customers while making your marketing efforts truly a ROI. Working with the 80/20 rule, the author teaches how to segment your customers so they become your biggest asset. The majority of your resources should be focused on the top 20% of your customers. As the author notes, these numbers may vary but the principle is the same and sound advice at that.

    While I am in business as a lone wolf, the team building aspects in the book were not extremely useful for me but there was gold to mine in each of the other chapters.

    I also appreciated the highly useful Chapter Review - "9 to Grow On" at the end of each chapter. This provides the reader with a simple to follow to do list along with the accompanying "3 Things to DO after your Review. Sugars has performed the heavy lifting for us and lays it all out in a simple, concise format. Want to generate more leads? There is a written plan on page 193. Want to get your customers attention? Turn to page 142 for the guide.

    As a former instructor in SPC (Statistical Process Control) the chapters on the importance of your numbers and the 'testing and measuring' of your advertising / marketing efforts rang very true to me. And while I realize the tremendous value in testing and measuring the results, this book really reminded me of the critical importance this aspect plays in our long term success.

    Don't think that you can only use this book if you are an entrepreneur, business owner or marketing professional, "Buying Customers" can be used in many areas such as hiring employees. It is all about how you want to define customers. If you switch the word customer with any other you will find insights and inspiration that will turn any operation into a `results-driven' process.

    I hope you find this review helpful.

    Michael L. Gooch, Author of Wingtips with Spurs.

     

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