The title of the book might be a little misleading. There are tons of books which lead you to believe that anyone can become rich by becoming an Internet entrepreneur. Click Millionaires is certainly about how to have the lifestyle you want based on an Internet business, the focus is more on defining and achieving the lifestyle you want than getting rich.
Said differently, this is not a get rich quick book. This book gives you a very good foundation for starting and growing an Internet business which will provide the lifestyle you want. Getting rich often involves much more work than most people are willing to do. So the first step is getting realistic about the lifestyle and the level of effort you are comfortable putting into your business.
The book contains some excellent advice about how to start and grow an Internet based business. Some of the advice applies to any business. I believe that too many people fail because they do not adhere to the lessons taught by Scott Fox, the author.
Far too many people think they need to come up with the next Google/Facebook or Netflex idea to be able to have a sustainable business. Mr. Fox advises that instead of focusing on inventing the next blockbuster product, "you should invest your start-up time in finding people you can help, needs you can fill, problems you can solve - and building an audience around serving that customer demand." I have seen too many people develop a wonderful solution to a non-existent problem, then struggle to find people willing to buy their solution. This is so critical to your success. Discover a problem that is out there and develop a solution. Don't start with the solution.
Another huge bit of advice is "Don't go broke trying to pursue ideas that are too big or too long-term." Instead of trying to make millions, make the first dollar as soon as you can. Validate the concept - that there is someone willing to pay for the solution you are offering.
The book takes a systematic approach to developing an Internet based business. Mr. Fox starts with getting clear about the lifestyle you want - he is a big advocate of work less, live more. His philosophy is you need to have a good balance between work and life. Don't strive for making so much money that you lose sight of the purpose for making money - to enjoy life.
He then guides you through the different business models which work well as Internet based businesses. Next he discusses affiliate marketing, network marketing - also known as Multi-Level Marketing and then the large number of contract/freelancing opportunities available.
There is a section on how to identify a niche which fits you, your skills and your lifestyle. Then a section on the nuts and bolts of building your business and making money.
As a service to the readers, there is a companion website which offers additional resources and an online discussion forum.
The book is well written, the examples are straightforward and easy to understand. In my opinion the book gives some very good, solid, down to earth information and advice on how to start and run an Internet based business. Time and time again, Mr. Fox stresses that huge amounts of capital are not required. What is required is lots of time, energy and dedication. There is no quick easy way to build a sustainable business. He gives some very sound advice on identifying niche markets which offer the best opportunities. He also identifies markets to stay away from.
There are plenty of interviews and real life examples of ordinary folks who have made very comfortable incomes from their Internet based businesses.
This is a book for people who are serious about owing an Internet based business which will provide the lifestyle they want. Mr. Fox does not promise a quick or easy way to riches. The book is all about pointing out the right way to go about developing a business which will give you the lifestyle you want.
- Link: http://www.amazon.com/Click-Millionaires-Work-Internet-Business/dp/0814431917
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