Consumer Behavior- Building Marketing Strategy, 11th edition

This was a required text from an undergraduate Consumer Behavior course. While the book contains a lot of good information, it is baffling to me how it is in its eleventh print and still doesn't contain a glossary of the vocabulary words. Some of the vocabulary words are bolded, but never explicitly defined in the text. There are not vocab definitions in the margins even. This was frustrating for someone, such as myself and several classmates I talked to, who rely on concisely defined vocabulary words as study material, and for creating vocab flash cards. It's just an additional hassle after reading the text to have to go back and basically create my own definitions for some of the words.

I also found a spelling error and a few minor grammatical errors. Again, not what I'd expect from an eleventh addition $120 textbook.

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This book was absolutely full of information. However, much of the text seemed repetitive and drab. Good material when partnered with a good instructor, but the text could be a bit more interesting.