Consumer Psychology

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
Book Description Publication Date: January 1, 2010 | ISBN-10: 033522928X | ISBN-13: 978-0335229284 | Edition: 1 Why do people behave and think the way they do? What makes people choose certain products and services? Ho...
Gọi ngay 0974.279.885 để được tư vấn miễn phí

Book Description

Publication Date: January 1, 2010 | ISBN-10: 033522928X | ISBN-13: 978-0335229284 | Edition: 1
  • Why do people behave and think the way they do?
  • What makes people choose certain products and services?
  • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

    It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:

    • Memory
    • Learning
    • Perception
    • Attention
    • Emotions
    • Decision making

    Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

    Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

     

    Editorial Reviews

    About the Author

    Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.
     
     

    Product Details

     

    XEM THÊM TẠI AMAZON.COM

    - Thông tin chi tiết 
    - Mục lục
    - Đọc thử
    - Đánh giá & bình luận của người mua
    - Những cuốn sách cùng chủ đề hoặc có liên quan
    - Link: http://www.amazon.com/Consumer-Psychology-Cathrine-Jansson-Boyd/dp/033522928X
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
popup

Số lượng:

Tổng tiền: