Convert! Designing Web Sites to Increase Traffic and Conversion

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Book Description Publication Date: February 1, 2011 | ISBN-10: 0470616334 | ISBN-13: 978-0470616338 | Edition: 1 Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quanti...
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Book Description

Publication Date: February 1, 2011 | ISBN-10: 0470616334 | ISBN-13: 978-0470616338 | Edition: 1
Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials - your market, your proposition, and your delivery.
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
  • Learn how to use testing to improve your site's conversion rate.
  • Discover the holistic nature of web site optimization and why multiplicity matters.
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
  • Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

 

Editorial Reviews

From the Back Cover

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials — your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results
 

About the Author

Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.
 
 

Product Details

 
Most Helpful Customer Reviews
31 of 33 people found the following review helpful
 
Format:Paperback|Vine Customer Review of Free Product (What's this?)
As a small business owner who's been involved in several website designs -- and paid thousands of dollars to 'experts' on upping the conversion rates on web visits -- I say "read this book before you hire any experts." The reason? After reading this you may not see a need to spend thousands of dollars on 'experts.' In fact, I was in the middle of a website overhaul at the same time I got this book, and reading it saved me plenty of hours (read: $$) with my designer.

What I liked:
- Hunt acts as a consultant/advisor, not a theorist or artist.
- Hunt's "if/then approach makes his advice easy to grasp. No fluff.
- Photos showing the nuances and how little changes made big differences.

What I didn't like:
- LOL ... Nothing. I liked it all.

Take this book and Jakob Nielsen's "Prioritizing Web Usability" and you have a wealth of information for designing websites that bring results (read: $$).
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38 of 42 people found the following review helpful
 
Format:Paperback|Verified Purchase
I've been building websites for 12 years and have long believed that most sites are a waste of money; they look pretty but don't generate profits for the client. I tell prospects that if no one can find your site - and they don't do what you want (buy, donate, sign up, order) when they get there - it's money down the drain.

Still, web design courses have focused on how a site LOOKS ("graphic design") or the technical aspects of building a site. Ben Hunt goes beyond that. He marries technical knowledge with solid marketing fundamentals in a clear and compelling way. And best of all he provides examples of sites he's redesigned, explaining the reasoning behind each revision.

If you design websites, if you do copywriting for websites, if you simply want to understand how "online marketing" is SUPPOSED to work - get this book!
 

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