eMarketing - The Essential Guide to Digital Marketing

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Book Description Publication Date: September 8, 2011 eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and ta...
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Book Description

Publication Date: September 8, 2011
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and much more!

eMarketing: the essential guide to digital marketing comes from over 12 years of practical experience in the world of eMarketing from a leading international digital agency. The Kindle version is a little lighter - no images or tables - but all the information and guidance you need is still jampacked into this textbook.
 

Product Details

File Size: 730 KB

  • Print Length: 588 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN 13: 9780620502665 
  • ISBN 10: 0620502665
  • ASIN: B006CWHY2W
  • Text-to-Speech: Enabled 
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #302,823 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
     
    Most Helpful Customer Reviews
    6 of 6 people found the following review helpful
     
    5.0 out of 5 stars Practical, informative and easy to read December 7, 2011
    By AdamB
    Format:Kindle Edition
    This book is a fantastic guide to online marketing, and the Internet in general.

    As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc.

    I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'.

    I'd recommend this book for anyone interested in digital marketing.
    Comment | Was this review helpful to you?
     
     
    5.0 out of 5 stars Deserves a ten stars rating January 13, 2014
    Format:Kindle Edition
    This book is really well put together. It is the ultimate guide if you know about digital but still can't seem to put everything together. This book gives everything structure. After reading this book everything started to fall in place for me. The whole book is structured into 4 main sections - Think, Create, Engage and Optimise. This is just so brilliantly put together. Pay for this book it worth every single cent. Robe Stokes and Quirk have done a magically job with this book and it's now my number one companion on digital matters. This book helps me structure my digital presentations, plans and even reports very professionally, i just work through the presented steps and i end up with a very professionally document. For instance, I had just finished a proposal on social media strategy, after reading this book, i ended up adding the flow on page 373 which talks about the uses on social media. During the presentation to client, we ended up talking about that flow for 60% of the entire presentation.
     

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