The Handbook of New Product Development Management brings together for the first time an outstanding team of new product development specialists who have completed influential research on the various topics. This book supports the first effort to bind together the existing knowledge in new product development, not through the specific lens of a management discipline (e.g. marketing, operations etc.), but as a stand alone "discipline."
The book provides:
. a comprehensive view of the state-of-the-art knowledge and a discussion of current challenges in the new product development field
. examples from experience and work combined into a comprehensive view of the management of the development of new products
. an overarching framework that explains how the process, the organization and industry perspectives complement one another in understanding new product development more deeply.
This book is a key resource for academics and researchers with interest in new product development, and for consultants who work with their clients on product innovation. It offers a thought provoking unified perspective to new product development practitioners, engineering design experts, and senior product development managers.
C. H. Loch is the GlaxoSmithKline Chaird Professor of Corporate Innovation and Professor of Technology Management, INSEAD, and S. Kavadias is Assistant Professor of Operations Management, Georgia Institute of Technology.