Handbook of New Product Development Management

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Book DescriptionPublication Date: November 1, 2007 | ISBN-10: 0750685522 | ISBN-13: 978-0750685528Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro...
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Book Description

Publication Date: November 1, 2007 | ISBN-10: 0750685522 | ISBN-13: 978-0750685528
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.

All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. 

The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research. 


Editorial Reviews

From the Back Cover

The Handbook of New Product Development Management brings together for the first time an outstanding team of new product development specialists who have completed influential research on the various topics. This book supports the first effort to bind together the existing knowledge in new product development, not through the specific lens of a management discipline (e.g. marketing, operations etc.), but as a stand alone "discipline." 
The book provides:
. a comprehensive view of the state-of-the-art knowledge and a discussion of current challenges in the new product development field
. examples from experience and work combined into a comprehensive view of the management of the development of new products
. an overarching framework that explains how the process, the organization and industry perspectives complement one another in understanding new product development more deeply.

This book is a key resource for academics and researchers with interest in new product development, and for consultants who work with their clients on product innovation. It offers a thought provoking unified perspective to new product development practitioners, engineering design experts, and senior product development managers.

C. H. Loch is the GlaxoSmithKline Chaird Professor of Corporate Innovation and Professor of Technology Management, INSEAD, and S. Kavadias is Assistant Professor of Operations Management, Georgia Institute of Technology.

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