Hooked - A Guide to Building Habit-Forming Products

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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four...
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Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. 

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: 

- Practical insights to create user habits that stick. 
- Actionable steps for building products people love. 
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. 

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


 

Product Details

Paperback: 168 pages

     
     
     

    Editorial Reviews

    Review

    "Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
    - Matt Mullenweg, Founder, WordPress

    "Nir's work is an essential crib sheet for any startup looking to understand user psychology."
    - Dave McClure, Founder 500 Startups

    "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." 
    - Andrew Chen, Technology Writer and Investor

    "You'll read this. Then you'll hope your competition isn't reading this. It's that good." 
    - Stephen P. Anderson, Author of "Seductive Interaction Design"


     

    Most Helpful Customer Reviews

    32 of 37 people found the following review helpfulBy H. Chen on February 6, 2014
    Format: Kindle Edition
    This book touches on the high level characteristics and psychology of engaging products but lacks the quantitative research and analysis required to make this a high value read. The author continuously references Facebook, Twitter, Instagram and Pinterest as examples of successful products without much evidence of first hand knowledge/data to backup his arguments. As a result, many of the insights drawn comes off as anecdotal/subjective commentary rather than scientific evidence. Though this is a well intentioned book, I wish more effort was put into the writing.
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    19 of 21 people found the following review helpfulBy wkessler on January 22, 2014
    Format: Kindle Edition Verified Purchase
    About 30% new info but most of "success" examples seem easy like Pinterest, google, facebook, etc. and pretty light on the science to back up his opinions.
    Comment  Was this review helpful to you?  YesNo
    23 of 28 people found the following review helpfulBy William T. Hennessy on January 19, 2014
    Format: Kindle Edition Verified Purchase
    The best business book I've read. And I've read a lot.

    If you design products, software, apps, systems, programs, or companies, you have to read this book. Twice. And everyone you work with needs to read it, too.

    I read about 15 to 20 books on business, persuasion, psychology, and product design every year. Sometimes more. And I read blogs on strategy, design, and influence every day of my life.

    I've never read a book that covers all of these subjects so well. But that's not all. Nir Eyal's Hooked also give practical steps and tasks you can start using after the first chapter. In other words, this book will make you more valuable to yourself, your family, your products, and your company the minute you pick it up.

    But don't just pick it up; read it. Read all. Highlight and take notes. And put it into action.

    Thank you, Nir Eyal. You've made the world a better place.
    2 Comments  Was this review helpful to you?  YesNo
    3 of 3 people found the following review helpfulBy Tim Varner on April 25, 2014
    Format: Kindle Edition Verified Purchase
    My appreciation for Hooked goes back a few years. I first heard Nir speak at a conference sponsored by Detroit Venture Partners/Madison Building in 2012. This turned me onto his blog (Nir and Far) and an insanely long but helpful Slideshare of material that would eventually provide an outline for the opening pages of Hooked.

    So in that sense, Hooked is a book I had already read (and re-read) by the time of its publication. When it was published I listened to the audio version, noted and appreciated the new material, careful clarifications, and up to date use cases. I've since purchased the book for in-office reference. It's constantly on loan as I'm fond of (forcefully) recommending it to others.

    Every member of your product team should read Hooked.

    What makes Hooked better than other books on, say, game mechanics? Hooked deals with why people form habits--it's as much a primer on psychological motivation as it is product design. Other books in this space don't do this well. Those books aren't as good as asking why people do things. Other books settle too easily by merely providing examples of "gamification" without situating their discussions within the context of human behavior.

    In fact, I'm doing Eyal a disservice by reducing his book to such a narrow area of thought. Hooked is the best book of its kind because it provides a full picture on the question of why we develop habits.

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