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Thông tin
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Tìm sách theo yêu cầu
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Product Details
- Hardcover: 256 pages
- Publisher: Wiley; 1 edition (October 19, 2009)
- Language: English
- ISBN-10: 0470499311
- ISBN-13: 978-0470499313
- Product Dimensions: 9.3 x 6 x 0.9 inches
- Shipping Weight: 15.5 ounces (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (185 customer reviews)
- Amazon Best Sellers Rank: #31,809 in Books (See Top 100 in Books)
- #24 in Books > Computers & Technology > Internet & Web Culture > Blogging & Blogs
- #27 in Books > Business & Money > Industries & Professions > Retailing
- #49 in Books > Textbooks > Business & Finance > Marketing
Editorial Reviews
Review
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
From the Back Cover
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.
If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.
Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check
www.InboundMarketingBook.com
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