International Marketing Management- Text and Cases

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Book Description Publication Date: May 1, 2008 | ISBN-10: 0761936408 | ISBN-13: 978-0761936404 This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to m...
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Book Description

Publication Date: May 1, 2008 | ISBN-10: 0761936408 | ISBN-13: 978-0761936404
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
 

Editorial Reviews

Review

Comprehensive and well-presented. -- Hindu Business Line
 

About the Author

U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.
 
 

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