Lean Customer Development: Building Products Your Customers Will Buy

Tình trạng: Còn hàng | Loại sản phẩm:
69.000₫
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service tha...
Gọi ngay 0974.279.885 để được tư vấn miễn phí

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
 

Product Details

Editorial Reviews

About the Author

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.

 
 

More About the Author

 
Cindy Alvarez

Biography

Cindy Alvarez is the author of Lean Customer Development: How to Build Products Your Customers Will Buy.

Cindy has been using customer development techniques for well over a decade, across a variety of roles and organization sizes. She hates that alleged Henry Ford quote "If I'd asked customers what they wanted, they would've said 'a faster horse'." 

After seeing many organizations struggle, she wrote _Lean Customer Development_ as practical, hands-on guide to effectively talk to customers. Through the tactics in the book, organizations will learn how to rigorously validate their ideas, differentiate customer 'wants' from 'needs', and build constant learning into their product development culture.

Cindy earned her bachelor's degree in psychology from Harvard University, where she gained equally valuable insights working as a computer support tech. After college she moved to San Francisco, where she has worked in interaction design, customer research, and product management for both startups and Fortune 500 companies. In her current role she runs user experience and product design for Yammer (a Microsoft company) and evangelizes lean tactics throughout the company as part of Microsoft's UX Leadership Team.

She writes a blog on user experience, product management, startups, and managing at: thttp://www.cindyalvarez.com
 

XEM THÊM TẠI AMAZON.COM

- Thông tin chi tiết 
- Mục lục
- Đọc thử
- Đánh giá & bình luận của người mua
- Những cuốn sách cùng chủ đề hoặc có liên quan
Link: http://www.amazon.com/Lean-Customer-Development-Building-Customers/dp/1449356354/
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
popup

Số lượng:

Tổng tiền: