Marketing Communications - Integrating Offline and Online with Social Media

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
Marketing Communications has been listed as a ""classic"" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Mar...
Gọi ngay 0974.279.885 để được tư vấn miễn phí
Marketing Communications has been listed as a ""classic"" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a ""marketing revolution,"" the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. 

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
 


Product Details

Paperback: 512 pages

     
     
     

    Editorial Reviews

    Review

     
    “Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing. Marketing Communications is a highly useful and highly recommended resource.” – Midwest Book Review
     

    About the Author

    P. R. Smith is a marketing consultant and best-selling business author. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page). 

    Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, and he helps creative businesses to fulfill both their missions and their business goals.

    XEM THÊM TẠI AMAZON.COM

    - Thông tin chi tiết 
    - Mục lục
    - Đọc thử
    - Đánh giá & bình luận của người mua
    - Những cuốn sách cùng chủ đề hoặc có liên quan
    - Link: http://www.amazon.com/Marketing-Communications-Integrating-Offline-Online/dp/0749461934
    Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
    popup

    Số lượng:

    Tổng tiền: