The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Paperback: 544 pages
Publisher: Financial Times/ Prentice Hall; 4 edition (28 April 2004)
"....I have no hesitation in recommending it to both students and staff." -- NATFHE Journal (on second edition)--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment.
The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, sustainability and the changing patterns of distribution in this fast-moving industry.
A strong pedagogical structure throughout the book includes learning objectives, mini cases, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate and masters-level degrees in Tourism, Hospitality, Marketing and Business Studies.
Range of brand new and international cases
Coverage of relationship marketing, branding and sustainability
Impacts of new technologies, internet and e-marketing
Thorough update, particularly of tour operating and retail environments
New chapter on The Sales Function
Website provides a selection of presentation slides at www.booksites.net/holloway
Chris Holloway was formerly Professor of Tourism Management, University of the West of England.