New Food Product Development - From Concept to Marketplace, Third Edition

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Book Description Publication Date: January 18, 2011 | ISBN-10: 1439818649 | ISBN-13: 978-1439818640 | Edition: 3 About the Second Edition: "… a clear and thorough understanding of how the industry as a whole competes, ...
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Book Description

Publication Date: January 18, 2011 | ISBN-10: 1439818649 | ISBN-13: 978-1439818640 | Edition: 3

About the Second Edition:

"… a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace…. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.… [a] should-have reference book for anyone involved in developing new food products working in or with the food industry."
—Journal of Product Innovation Management, Vol. 23, No. 3

See what’s new in the Third Edition:

  • Examination of modern marketing techniques such as neuromarketing technology, test market modeling software, and social network marketing
  • Exploration of economic challenges and how to do more with less to combat rising food commodity prices and lower carbon footprint
  • Cohesive overview of all aspects of new food product development technologies and advances
  • In-depth review of techniques of new product development and simulated test markets
  • Expanded discussion of the problems specific to product development for the food service industry

With new material highlighting the latest trends and science in marketing and electronic communication and their combined effect on market research, New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team, other company departments, and outside resources in the food product development process. A well-grounded, broad perspective in the fundamentals of the new food development process in industry, this new edition of a bestseller clearly delineates cost-effective best practices for bringing new products to market.


 

Editorial Reviews

Review

"…he offers the readers a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. The book serves as a valuable reference book-rich in details, historical perspective, forward-looking advice, and references. …This book delivers helpful information in a concise, organized style-bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace. …This should-have reference book for anyone involved in developing new food products working in or with the food industry. The book finishes with a sense of completeness -- a well-grounded, broad perspective in the fundamentals of the new food development process in industry today. The book is well cited and supported with technical knowledge and is sprinkled with fun with the food-speak used throughout the industry."
-Journal of Product Innovation Management, Vol. 23, No. 3
 
 

Product Details


Most Helpful Customer Reviews
2 of 3 people found the following review helpful
 
4.0 out of 5 stars Great books for this area! February 25, 2008
By TLiu
Format:Hardcover
This book does meet my expectation! It is a great reference book for Food product development.
3 Comments | Was this review helpful to you?
 
 
4.0 out of 5 stars Excellent book for emerging food scientists May 12, 2014
By Shiva
Format:Hardcover|Verified Purchase
This book is a collection of many class discussions and real life examples. Would have loved to have more diagrams and road-maps for up-stream and down-stream processes.
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2.0 out of 5 stars Rather theoretical. Lacks applied knowledge. March 31, 2014
Format:Hardcover|Verified Purchase
As a CEO of a small fish processing plant (200 employees), I found this book rather theoretic. Author has great experience but there are few examples or few applied knowledge. If your goal is to set up a system which will regularly produce new products in this book you only will find hints but no answers. This makes you think, which is good to stay in shape, but sometimes you need somebody's experience to avoid mistakes, and not rather philosophical problem setting.
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4.0 out of 5 stars Would Recommend! March 4, 2014
Format:Hardcover|Verified Purchase
A complete guide, textbook style, that covers everything from product development to picking a broker. Good resource if you're starting from scratch.
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2 of 4 people found the following review helpful
 
5.0 out of 5 stars NPD isn't only for Consumer Goods April 11, 2007
Format:Hardcover
If you are seeking to establish the NPD best practices into your food product lines, this is the manual for you and your company.

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