PR FAQs: Frequently Asked Questions in Public Relations

Written by marketing professional, campaign consultant and marketing professor Nels Henderson, PR FAQs is an easy-to-read manual on the art of public relations and dealing with the news media. Clear, succinct game plans for press releases, press conferences and interviewing with reporters is coupled with the most frequently asked questions his clients, employees, campaign volunteers and university students have had over the last 30 years. Whether one is a seasoned professional or new to publicity, PR FAQs is a useful resource for marketers who may have an event, story or even an upcoming interview with the news media or a podcast.

You’ll learn:
-- What goes into a media list and the important information you will want to keep track of when dealing with reporters.
-- The structure, content and format for a successful press release.
-- How to organize a press conference and what you can do to make the most of your location, time of day and theme for the media event.
-- How to prepare and what to wear for a television interview.
-- What exactly ‘off the record’, ‘deep background’ and ‘on the record’ means.
-- How to navigate a bad news day with crisis communication; and,
Much More….