PR Works!: How to Create, Implement and Leverage a Public Relations Program for Your Small Business

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.

You will learn:

• How public relations works
• The importance of having a game plan
• The art of storytelling
• Social media programs that generate results
• Proven ways to increase website traffic
• The secret to scoring big with the media
• The know, like, and trust factor
• How to position yourself as an expert
• Creating your PR team
• Measuring success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.