Product Innovation - Leading Change through Integrated Product Development

"The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."
Abstracts of Public Administration, Development, and the Environment

The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built.

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