Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product ...
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and would-be product managers, this book explores:

  • Real-world tactics for facilitating collaboration and communication
  • How to talk to users and work with executives
  • The importance of setting clear and actionable goals
  • Using roadmaps to connect and align your team
  • A values-first approach to implementing Agile practices
  • Stories that convey realities of product management in the field
  • Common behavioral traps that turn good product managers bad
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