Public Relations Student Playbook: Excel in class and at work

The Public Relations Student Playbook provides an unvarnished look at important aspects of public relations. Part I looks at the profession, for example, as a possible career choice, reveals its weaknesses and the challenges they present, tells what it's like to "sell" public relations services, shows how to develop a strategy for career success.Part II provides a wealth of advice for getting started in public relations. For example, it tells how to get more out of PR classes, how to get superlative letters of recommendation, how to get what you want from internships, how to prepare and present a job portfolio, what tough job interview questions to expect, how to entice an employer to hire you.Part III contains specific tactics that can enable you to excel in class, at work and in your career. For example, it provides controllable ways to improve public relations writing, overcome writer's block, writing for executives, tips beyond speechwriting basics, building cultural competence, using community engagement, reaching influencers online, writing irresistible funding opportunities, creating and maintaining a cadre of volunteers, developing PR plans, presenting plans in teams, holding team members accountable and learning from wisdom instead of hard knocks.