“Todd Henry has spent years breaking down the secrets of highly effective creatives. Read this book and prepare to ramp up your brilliance!” —Chris Guillebeau, author of The Art of Nonconformity Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn’t working properly. For the most part, we go about our daily tasks and everything just “works.” Until it doesn’t. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we’ll be accessible 24/7, and as a result we frequently feel like we’re “always on.” Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you’re a creative by trade or an “accidental creative,” this book will help you quickly and effectively integrate new ideas into your daily life.
“Mr. Henry’s prescription for maximizing productivity is sagacious, innovative, and sublimely practical. The Accidental Creative is high-octane fuel for creative productivity.”
—Steven Pressfield, author of The War of Art
About the Author
TODD HENRY is the founder and CEO of Accidental Creative, a consultancy that helps organizations generate brilliant ideas. In 2006 he started TheAccidental Creative, one of the top business podcasts. He is a sought-after speaker, consultant, and coach.
Most Helpful Customer Reviews
68 of 70 people found the following review helpful
As soon as I finished reading this, I bought four more copies for my writer friends. This book will serve creative professionals and dedicated hobbyists of all stripes, from writers, painters, and graphic designers to design engineers and computer programmers.
This book will help you bring a thoughtful structure to your every day creative work. It's work in the best way; Todd teaches you how to examine your life as a whole to make sure that you have the key elements necessary to support your creating over the long term.
So often I find myself exhausted from a long day at work, with little energy left to give to my own personal art. After reading the book I've made some small, intentional changes to my daily habits and I've been excited to find I have so much more left in the tank for my writing and creating sessions. I even find myself waking up early, filled with new ideas. That's in the short term; I'm excited for the long term change to my production.
This book stands on its own (no knowledge of the podcast necessary), but fans of the podcast will especially love this book! It's definitely money well spent and I even find that it is helping me to synthesize the ideas from other creative revolution books like Daniel Pink's "A Whole New Mind." The book has earned a spot on my desk, not on my bookshelf.
Creativity comes and goes; you can't force it. Todd Henry attempts to show how to enhance your creativity. While there were some interesting points in this book, I was not particularly inspired.
The good points for me:
**Ideas how to maintain a creative rhythm. It's perfectly normal to not be in creative mode all of the time. Recognize the down times and make the most of them.
**The concept of focus. Todd suggests that you group like tasks together so you can maintain rhythm and focus. Try not to constantly check your email while trying to do something else. You end up half concentrating on each task.
**Tips on how to manage your energy. Okay, this is common sense, but it's helpful to have it repeated. I'm most definitely a morning person, so that's when I should be doing my tough tasks that require lots of thinking.
**Suggestion to aside time to just think. This is very hard to do in our overly-scheduled, 24/7 connected world, but it will pay off. Start with just one hour a week.
**Learn how to identify and cut your time sinks. Recognize that surfing the Internet is not productive. Sure it may relax you, but it is a big time sink.
What missed the mark for me:
**The book seemed to ramble. Todd goes from defining creativity and its components, to talking about team work, to giving some concrete steps on how to set up your Big 3, those most important loops in your life.
**I'm still not sure how all the chapters fit together. They seem piecemeal.
This book is best enjoyed if you skim and see if a few of Todd's suggestions resonate with you.