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Thông tin
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Tìm sách theo yêu cầu
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
- Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
- Includes customizable, downloadable forms for launching your own business
- Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
- Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Product Details
- Hardcover: 504 pages
- Publisher: Wiley; 4 edition (December 2, 2009)
- Language: English
- ISBN-10: 0470481315
- ISBN-13: 978-0470481318
- Product Dimensions: 9.9 x 7.3 x 1.7 inches
- Shipping Weight: 2.3 pounds (View shipping rates and policies)
- Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #55,425 in Books (See Top 100 in Books)
- #64 in Books > Business & Money > Management & Leadership > Management Science
Editorial Reviews
From the Inside Flap
For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.
This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.
Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:
Recognize great entrepreneurial opportunities
Write a business plan and build your financial statements
Secure financing with venture capital or debt financing
Franchise your successful business
Manage a growing business
Protect your intellectual property
Sell a business when the time is right
As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.
From the Back Cover
The only book that offers a state-of-the-art education in entrepreneurship
. . . from an all-star team of top professors and successful businesspeople.
Starting a business is the dream of millions—but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.
Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top-flight business school education—from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.
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